This makes a Pinterest “pin”, a saved piece of content on Pinterest, a powerful asset for marketers as it has a much longer lifespan than a post on other social platforms. Nina Goetzen, eMarketer analyst at Insider Intelligence said, “Enticing creators to make more brand-sponsored content and directly link to products via its tagging feature could help Pinterest capture a greater share of the growing social commerce market in the US.” The pros of Pinterest “Pins”Īs users actively search Pinterest for inspiration to start a new project, they’re also hunting for the products and services to achieve it. Pinterest buyers are forecasted to reach 15.1 million in 2022 as Pinterest integrates with Shopify to streamline retailers’ use of Pinterest tags and merchandise uploads. Pinterest is growing its eCommerce capabilities. These intent insights offer key opportunities to reach leads and influence consumer purchasing behavior while increasing brand awareness and engagement. Common verticals on Pinterest include beauty, fashion, financial services, food and beverage, home goods, and more.
Pinterest users plan for the future and offer key intent signals through saving, organizing, and sharing ideas. Pinterest users can discover new products they’ll love, while eCommerce brands harness users’ intent to grow their businesses. eCommerce retailers of any size have new and growing opportunities in 2022 to reach and convert customers on Pinterest using targeted content and unobtrusive ads. A self-described “visual discovery engine”, Pinterest helps 400 million monthly users find, save, and share ideas for an array of consumer interests.
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